Since we launched YourAM, I had always wanted to write an article about the technology that was put into our product. Perhaps now is the right time to do it. Most people that use personal calendars do not understand the complexity of automating appointment bookings. To them it is a simple matter of seeing and blocking out available time on a dummy calendar interface. There are many solutions out there that already does this DIY scheduling. However, YourAM doesn't just do that because it is not merely a personal DIY productivity tool. We actually build YourAM to completely replace DIY scheduling systems and we think that we are close to achieving it. Here are some of the differences about YourAM and a dummy personal productivity tool like say Google calendar.

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If you do not know what Google Adwords are, you must be one of those monks living in a cave high up on the Himalayas. Well, maybe it is time I bring you back to online advertising reality and share with you 10 stupid reasons why I still continue to use Google Adwords.

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We are an underdog ourselves, so consider our discussion here as a live experiment in itself. We have naively chosen to enter into a market that is crowded with competition. What is worse, we have landed ourselves in an unsexy or niche market that has little venture money. In retrospect, none of these matters because the reality is that we are already in the battle fighting for our survival. If you have faith like us that your start-up has a fighting chance of winning then these are our suggestions on what you can do to turn the tides to your advantage.

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